Bridge
Bridge vs Explo

Explo embeds dashboards into your product. Bridge handles the ask that doesn't fit one.

Custom fields, dashboards, exports. Handled in chat by your CSM, on your API. No embed to build.

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Free for 14 days on one of your customers. No card.

At a glance
ExploBridge
Where it lives
Embedded in your product UI
On your API, delivered in chat
How it ships
An embed build with the SDK or iframe
Installed on your API in minutes
Who builds the view
Your product team, in advance
Your CSM, in chat
Custom one-off ask
A new dashboard to build and embed
Handled in chat
Custom fields
Modeled in the dataset first
Calculated live on every record
Time to a new ask
A build and embed cycle
Minutes
6 of 12 differences shownSee all

Why choose Bridge over Explo.

Explo embeds dashboards and a report builder into your product, so every custom ask runs through your product team. Bridge sits on your API and handles them in chat.

01Workflow

Handled in chat, not built and embedded.

Explo embeds dashboards and a report builder into your product, so a new view is a build and embed cycle. Bridge sits on your API. The CSM types the ask in chat, Bridge builds the view, the link goes back in the same conversation. No embed to ship.

See the full comparison
bridge_chat
live
Show every load 24h+ late, by carrier and lane.
calling /shipments · grouping by carrier · building view
late-loads.bridge.link/acme
shared
Sent back in the same conversation. No ticket opened.
02Custom dashboards

Built in chat, not embedded in advance.

Explo ships the dashboards and reports your product team can build ahead of time, each one embedded and themed. Bridge builds the one your customer asked for once, in chat against your API, scoped to that customer and shared as a white-labeled link they open themselves.

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late_loads_view
shared
loads late
42
carriers
7
avg delay
31h
late by lane
03Custom fields

Calculated live, not modeled first.

Bridge adds calculated fields across every record without a change to the data model behind your reports. No engineering ticket, no migration scheduled. The field is live the moment the formula resolves.

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contacts
calculated
ContactActivity 90dchampion_strength
Acme Corp142 events92High
Globex88 events64Med
Initech31 events27Low
calculated live · no schema change
04Custom exports

In their format, not a scheduled report.

Bridge writes a CSV in the shape your customer asked for, with custom and calculated columns included. Saved as a view they can re-run. Their format becomes the default, not a fixed export off a dashboard.

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export.csv
custom format
invoicedays_overduepriority_score
INV-204161High
INV-203834Med
INV-210212Low
custom + calculated columnsdownload
05Speed

Minutes, not an embedding build.

In Explo, a custom ask becomes a product task: model the data, build the report, update the embed. In Bridge, the CSM types the ask, Bridge calls your API and builds the view, and the link goes back in the same conversation.

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time_to_delivered
measured
Bridge4 min
ExploDays. Quarters.

from the moment the CSM relays the ask

Where they actually differ.

The capabilities that decide which tool fits the ask in front of you.

Explo
Bridge
Built by your CSM, no data team
Explo: no
Bridge: yes
Installed on your API in minutes, no embed to build
Explo: no
Bridge: yes
Delivered in minutes, not a build cycle
Explo: no
Bridge: yes
Custom dashboards, handled in chat
Explo: no
Bridge: yes
Custom fields without a data model change
Explo: no
Bridge: yes
Custom exports in the customer's format
Explo: no
Bridge: yes
Delivered as a chat link, no embed to build
Explo: no
Bridge: yes
Customer stays in the conversation, no portal
Explo: no
Bridge: yes
Per-customer scoping from your API
Explo: no
Bridge: yes
Unlimited CS seats, no per-seat fees
Explo: no
Bridge: yes
Embedded dashboards inside your product UI
Explo: yes
Bridge: no
Self-serve report builder for your end users
Explo: yes
Bridge: no
Scheduled email reports to your end users
Explo: yes
Bridge: no
A reusable dashboard layer your product team maintains
Explo: yes
Bridge: no
Verified June 2026explo.co

Should you choose Bridge or Explo?

Bridge sits on your API and handles custom asks in chat. Explo embeds dashboards and a report builder into your product so customers can build and explore their own reports. They cover different jobs.

Best for most teams

Choose Bridge

  • Custom dashboards
    The one your customer asked for once, built in chat and scoped to them.
  • Custom fields
    Calculated across every record, live, with no data model change.
  • Custom exports
    A CSV in the customer's format, with calculated columns included.
  • One-off asks
    Anything that no embedded report covers, handled in minutes by your CSM. No engineering involved.
Start a free pilot

14-day pilot. One customer. No card.

Different job

Choose Explo only if

  • You want embedded dashboards and a report builder inside your product UI.
  • Your end users want to build and schedule their own reports.
  • The dashboards they need repeat across accounts.
  • You have product engineering capacity to embed and maintain it.

Still deciding which tool fits the ask?

If you want dashboards and a report builder embedded inside your product, that is Explo. If you want a customer's one-off ask handled in chat without an embed build, that is Bridge.

Start a free pilot
  • 14-day pilot on one customer
  • No card to start
  • Keep Explo for embedded reports

The questions we get most.

Yes. They cover different jobs, so you can run both. Explo for the dashboards and report builder your customers use inside your product. Bridge for the one-off asks they make through your CSM that no dashboard covers.

Yes. They type the ask in plain English. Bridge calls your API, computes whatever needs computing, and builds the view. No data model to edit. No report to embed. No engineering pulled in.

No. Embedded dashboards and a self-serve report builder your end users run inside your product are Explo's job. Bridge sits on your API and handles a customer's one-off ask in chat, shared as a white-labeled link. If you want a report builder your customers use inside your product, use Explo. It is a strong option for that.

That is Explo. Bridge generates a view from a single ask. It does not replace a self-serve report builder your customer runs and schedules on their own. If end-user self-serve is the goal, give them Explo.

No. Explo is an embed build: the SDK or iframe, theming, auth, and a dashboard layer your product team maintains. Bridge installs on your API and your CSM handles asks in chat. No embed, no integration project, no upkeep on a standing layer.

Explo lists Pro from $1,995 per month and an Enterprise plan that is quote-only. Note that Explo was acquired by Omni in late 2025 and is being folded into the Omni platform, so check current terms before you commit. Bridge is $199/month for up to 5 connected customers, with unlimited CS seats. Past 5, pricing moves to enterprise and we size it with you. The pilot is free for 14 days, no card. Different models. See the Bridge pricing page for detail.

Only what your API exposes. Queries are authenticated per session. Per-customer activity logs are on by default. We do not train models on your data.

Still on the fence?Book 20 minutes with the founder

Start saying yes to custom asks without an embed build.

14 days. One customer. Free. Then $199/month for up to five connected customers, enterprise past that.

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